The campaign for Garnier’s eye roll-on shows that advertising for beauty products doesn’t have to equal boring beauty shots.
It happens to the best of us: After a long night of partying the look into the mirror is all but flattening. Garnier now promises a quick and simple solution. Their new eye roll-on for him and her covers up eye shadows and gives you a fresh look, no matter what happened the night before. The campaign dramatizes the benefit by showing party goers in different states of drunkenness as the night unfolds. The increasingly bleary-eyed versions of the person all hide behind the fresh looking one that can confidently tackle a new challenge or situation. Thanks to Garnier’s roll-on, of course. The campaign was used at the point of sale and on locations known to induce hangovers such as clubs, bars and other live venues.
Award: Cannes Bronze Lion (Outdoor)